Hoopla

Definition: (from dictionary.com)
-noun
1. bustling excitement or activity; commotion; hullabaloo; to-do
2. sensational publicity; ballyhoo
3. speech or writing intended to mislead or to obscure an issue

Examples:
"The kids thought they saw a mermaid in the ocean and there was quite a hoopla. Unfortunately, it was just a deflated raft."
"Sounds like a lot of hoopla to make over a little Krabby Patty, right?" - From "Spongebob Squarepants"

Origin: (from etymonline.com)
"1877, hoop la, American English, earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from French houp-là 'upsy-daisy,' also a cry to dogs, horses, etc."

Awkwardness rating: 6

Well said. (weheartit.com)